Hsiao-Yeh Yang
UX designer with a strategic mindset.
Specializing in simplifying complex systems into intuitive experiences, combining strategic design thinking with hands-on delivery, and driving alignment across teams.
My journey into design
My journey as a designer began at National Taiwan University, where my humanities and design background shaped my empathy for human-centered design. Since then, I have gained over two years of experience as a UX designer, crafting brand-consistent experiences across B2C e-commerce websites and software products. Aiming to further sharpen my design research skills and product thinking, I pursued a Master's in Strategic Product Design at Delft University of Technology. During my studies, I put my learning into practice at B&S, a Dutch trading company, streamlining their B2B e-commerce experiences. Today, I bring strong research capabilities, a broad product vision, and strategic thinking to my design practice.
Core skills
Work experience
Beyond work
Workshop enthusiast and creative facilitator
I enjoy participating in and facilitating creative workshops. At TU Delft, I have collaborated with clients such as Miro, Picnic, and our faculty’s course coordinator. In a side project, I invited cross-generational participants to co-create ways to enhance intergenerational learning in smartphone use. These experiences not only fueled my creativity but also deepened my passion for facilitation.
Curious explorer and visual storyteller
I love exploring the unknown through travel, whether with friends, family, or alone. It keeps me curious, independent, and adaptable to changing environments and diverse cultures. I draw and take photos to capture what I encounter during my trips.
